Fundamental and technical research are not competing labels when the decision is clearly defined. One studies the business and valuation; the other studies market behaviour and timing.
Fundamentals explain the business case
Revenue quality, margins, cash flow, debt, competitive position, management execution and valuation help assess the company and price being paid.
Technicals explain market behaviour
Trend, volume, liquidity, support, resistance and relative strength help identify how participants are currently pricing the security.
- Trend and structure
- Volume and liquidity
- Relative strength
- Entry and invalidation
Match the weight to the horizon
An intraday trade can rely more on session evidence, while an investment view requires deeper business work. Mixing the two without stating the horizon creates weak reasoning.